Wholesale appetite: liquor liability

Liquor liability worth comparing.

Placing a bar, tavern or restaurant renewal? Send the account and current terms to explore competitive liquor liability and GL options for your agency.

Liquor liability addresses a business's liability from selling or serving alcohol. For a bar or restaurant, the placement review needs both the liquor wording and the general liability policy.

Commercial liquor and incidental host-liquor exposure need different attention, as Progressive's coverage explanation outlines. Start with our GL versus liquor guide, then use the renewal comparison checklist to review actual quotes.

The triggers
we hear most.

A bar or restaurant renewal needs a competitive comparison.

Send the current premium, limits and forms alongside the operation's receipts, alcohol-sales proportion and loss summary. We can discuss fit and what information the next market needs.

The quote shows GL, but the business sells alcohol.

Check the liquor exclusion and any liquor endorsement. A general liability declaration alone does not establish that the alcohol-service exposure is insured.

The landlord requires liquor liability.

Send the actual insurance clause. Compare its requested limits, insured parties and policy requirements with the proposed wording before presenting the quote as compliant.

Two prices come with different assault-and-battery terms.

Ask for the GL and liquor forms together. Identify exclusions, any sublimits and defense-cost treatment before deciding what the premium difference buys.

Inside the
policy.

Alcohol-service liability

Liquor liability addresses covered claims arising from selling or serving alcohol. The policy wording, allegations and applicable law determine the response.

Defense provisions

Review when the insurer owes a defense, how defense expenses affect available limits and whether a deductible or retention applies to those expenses.

Limits and insured operations

Match the proposed limit, aggregate, legal entity, locations and described operations to the account. Flag differences from the expiring terms.

GL coordination

Read the liquor wording beside the general liability policy. Ask how the proposed arrangement treats allegations involving both alcohol service and premises operations.

Where buyers
get caught out.

A replacement for GL

Keep general liability in the review for the account's other premises and operations exposures. Buying liquor liability does not replace the broader commercial program.

Automatic assault-and-battery cover

Do not infer A&B coverage from a liquor-liability label. Obtain the relevant exclusions and endorsements on both policies and compare them explicitly.

A guaranteed price or quote

Availability and terms depend on the risk state, operations and underwriting review. A preliminary appetite discussion may need additional information before terms are offered.

How we place
this line.

Appetite matched in-house

Every submission gets matched internally against the carrier relationships most likely to write it — not shopped blind into a dozen inboxes.

Every hour risks the client

Suitable accounts move to an underwriter after a licensed broker reviews the match and final file. Carrier response and quote timing depend on the account and market.

Just send the file

No 40-page form, no repeated questions. Send what you've got and we take it from there.

More to help place
this account.